Improve company names for clarity and privacy

Some of our return packages go missing or get tampered with, and I’m worried the label makes us an easy target. Right now the receiver’s name is visible, and in our country the terms “Legal Business Name” and “Doing Business As (DBA)” aren’t commonly used—so it’s confusing which name ends up on the label.

Could you add a separate “Shipping Name” field that’s used only for labels? This would let us keep our legal info accurate in the account while showing something more discreet on the package (e.g., “Returns Dept.” instead of the company’s full legal name).

It would also help a lot if the existing fields were clearer for international users:

  • Rename Legal Business Name → Registered Business Name

  • Rename Doing Business As (DBA) → Brand Name

  • Add short tooltips that explain what each field is for and where it appears.

Example:
Our company is registered as “PT Nusantara Elektronik Sejahtera.” Publicly we operate as “Nusa Gadget.” For shipping labels, we’d prefer “Returns Dept.” so the receiver’s identity isn’t obvious on the package. The account would still store the registered and brand names, but labels would print “Returns Dept.”

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Status

Completed

Board

Suggest a Feature

Date

5 months ago

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