Improve company names for clarity and privacy
Some of our return packages go missing or get tampered with, and I’m worried the label makes us an easy target. Right now the receiver’s name is visible, and in our country the terms “Legal Business Name” and “Doing Business As (DBA)” aren’t commonly used—so it’s confusing which name ends up on the label.
Could you add a separate “Shipping Name” field that’s used only for labels? This would let us keep our legal info accurate in the account while showing something more discreet on the package (e.g., “Returns Dept.” instead of the company’s full legal name).
It would also help a lot if the existing fields were clearer for international users:
Rename Legal Business Name → Registered Business Name
Rename Doing Business As (DBA) → Brand Name
Add short tooltips that explain what each field is for and where it appears.
Example:
Our company is registered as “PT Nusantara Elektronik Sejahtera.” Publicly we operate as “Nusa Gadget.” For shipping labels, we’d prefer “Returns Dept.” so the receiver’s identity isn’t obvious on the package. The account would still store the registered and brand names, but labels would print “Returns Dept.”
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Comments1
Purple Quesadilla
Oct 28, 2025
We share the same frustrations, Lately it’s becoming more likely that packages are being tampered with due to the shipping label having our company name present on the labels (even for US brand’s)
I think having only the Shipping label show something along the lines of “Returns Dept” rather than the Business Name would be greatly approachable and could be favored by many users.
Even Apple, Inc changes the name on their shipping labels to “A.I” to prevent package tampering. So Its well within reason to have it be similar in Resuely!
As for changing the DBA name I think since Reusely already collects the “Region” of the business, this should be pretty simple to change terminology based on region specifically with a small update.