GA4 Improvement

The user requested an update to the GA4 event data to include additional parameters and improve lead tracking accuracy. Specifically, the user asked to add the parameters email, first_name, and last_name to capture user details more completely. They also requested that first_name and last_name be sent as separate fields, with an optional full_name parameter if needed. In addition, the user asked to split the existing item_name parameter into separate parts—item_condition and item_spec—to provide a clearer breakdown of the product data. They also requested adding a new parameter called content_type to help identify the type of content being tracked. Lastly, the user emphasized that the phone_number must be included in the final step, as it is just as important as the email for accurate lead tracking. These updates will make the GA4 event data more structured, detailed, and valuable for reporting and analysis. A screenshot is attached below for reference on the current setup.


I have attached 4 screenshots labeled in order and very detailed. let me know if yo have questions and I will clarify