Add “Number” to generate_lead Event Data Layer

Description:

Currently, the generate_lead event data layer does not include the user’s phone number. This feature request is to include the number field in the data layer so that it can be captured and passed to integrated analytics or tracking systems.

Purpose / Benefit:

Adding the number to the data layer will allow marketing and analytics tools (e.g., Google Tag Manager, GA4, Meta Pixel) to better track lead conversions and associate user actions with specific contact details. This helps improve lead attribution accuracy and reporting consistency.

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Upvoters
Status

Scoping

Board

Suggest a Feature

Date

4 months ago

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